Service Design, UX/UI, Project Management

Intelligent freight logistics

Loadsmart offers shippers a simple online service that lets them move their freight fast and efficiently. It gives instant price quotes and allows for quick booking and live tracking from pick-up to delivery throughout the USA. By harvesting big data, Loadsmart can source the best carrier at the best price.

The company was established in New York in 2014, and the design work done ever since involved the whole spectrum of the service including all branding, graphic design, interface and UX design. This includes the design of Loadsmart's website and the app that tracks the truckers - many of whom are only just learning how to use a smartphone. Because of this, it was important that the UX design was both intuitive and universally appealing throughout.