Web-launch of the first ocean drone
Serving as a digital diving mask, Blueye allows anyone to freely explore the ocean’s hidden depths on their smartphone or tablet and then share high-quality videos of their underwater adventures online with a cinematic experience made by the world’s rst ocean drone for consumers.
In this project, Blueye wanted to tell the story of the product and publish the pre-reservation campaign in a responsive, friendly and engaging website.
The flow involved the design of after-purchase experience, such as emails, receipt and early-bird's welcome letter. After being online for a couple of months, Blueye took over and made its own company website using the hotsite design and code as a base.