Pareto: A Digital Trading Platform
/ Interface Design
Pareto is a digital platform that aids and optimizes the behavior of people towards consumption.
Realized during the first semester of 2011, this project was part of the master degree in european design at the Köln International School of Design and presented in the end of June of the same year.
The Idea
Every person buys a series of objects throughout life that end up stored in some dark corner of the house or simply discarded after a time. These objects form a consumption path that differs for each individual, but that becomes also predictable with time and comparision.
Pareto is the idea of a digital service that does this comparision and, based on customized calculation, can tell which products the user is expected to throw away or buy next. With this information, it searches other people in the community that may be interested in used objects and intermediates the negotiation.
Result
The documentation presented was a full plan of deployment which contained deliverables such as market and competitors analysis, interface design and manuals, blueprints, storyboards, etc.
Behind the apparent capitalist nature of the service, there is a defined target in an opposite direction. The core or the application is to facilitate trading within a community, and thus extend the lifetime of products by avoiding trashing. Elements on the interface were designed based on researches conducted by interview, shadowing, visits to fleamarkets and quantitative data.