Packaging

The world’s largest perfumery and cosmetics franchising network, O Boticário has 2,114 stores in Brazil, 52 in Portugal, 4 stores in Mexico, 5 stores and 6 points of sales in Bolivia, 2 in Peru, and 2 in Paraguay, and its products are marketed in 438 points of sale in Japan.

The product lines consist of approximately 480 items, divided into body care, facial care, sun care, makeup, deodorizing colognes, deodorants, soaps and shampoos.

The Work

In April 2007 the company redesigned the packaging of several products including the perfume 'Dimitri', and introduced the newest line 'Royalty', which included perfume, make up and accessories. The graphic line for this campaign consisted in showing different characters of the woman with a mixture of sensations. Based mostly on purple, black and gold colors, the line catalog was given to each member of the franchising.