I am a Service and UX/UI designer born in Sao Paulo and based in New York. I have always been very interested in solving complex systems, and using the craft to the benefit of great user experiences. Although I try to pursue a more hands-on/pragmatic vision of design, I became deeply involved with the human centered approach of services after studying and working in several projects that favoured the qualitative methodology. Hence, I am a designer gravitating between the holistic dot-connection and deep pixel perfeccionism.
Branch Co-Founder & Creative Leader // Eggs Design - Oslo, Norway – 2013-17
Service & digital design project management for a range of clients in several industries worldwide; Leadership role for client prospects, business offers, P&L, facilitation, schedule and allocation of people. Started the first international branch of the company in Brazil, recruiting several designers and led the local service and digital design verticals.
Lead Designer // Loadsmart - New York USA – 2014-15
Design of the digital platform and management of a team for the full implementation of the service; UX/UI design, prototyping, user testing, business metrics and leadership of a startup company in the most competitive market worldwide.
Project Manager // Service Design Network - Cologne, Germany – 2012
Planning and implementation of projects for the biggest service design network worldwide, including conferences, memberships and marketing. Organization of the Global Conference in Paris.
Information Architect // Kahn+Associates - Paris, France – 2010
Creation, visualization and structuring of interfaces; Organization and layout of information; Programming in Silverlight.
Designer // hoop-de-la - Cologne, Germany – 2007-09
Design and layout of books, covers and other publications; Programming of CMS websites; Visual identity and branding.
Designer // OpusMultipla - Curitiba, Brazil – 2006
Layout and graphic design for advertising; Concepts, mock-ups and prototypes of packages for important clients in the brazilian national market.